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Smart Mirror for Hotels: A Digital Butler for Guests

May 23, 2020
Oolaa smart mirror serving as a digital butler in a hotel guest room

Our Smart Mirror offers a new, revolutionary platform for digital communication with guests in all areas of hotels and restaurants — starting with the welcome message for the guest, delivered by a digital personal butler in the interactive mirror.

A digital butler in the mirror

Sensitive to movement, the smart host wakes up when the guest enters the suite. There is no remote to find and no channel to learn: the mirror notices the arrival and begins the welcome itself. From that first moment, the guest is not reading a directory — they are being looked after by the room.

The hotel, at the guest's fingertips

The Smart Mirror invites guests to enjoy the happy hour in the bar or other hotel specials, and reveals details such as opening hours and today's culinary delights. It also suggests spa treatments, provides inspiration for excursions and local events, and books sightseeing packages, if desired. Information that hotels traditionally print, frame and hope guests read becomes a living conversation on the glass — current, relevant, and in front of the guest at the moment they are deciding what to do next.

The whole room, by voice

The intelligent takeover of the entire room control system is easy, and again underlines technological leadership in the field of smart mirrors: thanks to integrated voice control, the Smart Mirror delegates lights, roller blinds, TV, music and more — even, very conveniently, from the bed. The guest speaks; the room responds. Nothing about the stay has to be learned, because the interface is a sentence.

Better communication, stronger loyalty

In this way, the smart mirror supports communication between guest and host cleverly and charmingly. It offers a wide range of options for responding to requests even more effectively — the guest gets answers and bookings in the room, the hotel gets a channel that actually reaches the guest — and that is how customer loyalty is increased: not with points, but with a stay that felt personally attended to.

Individual instead of the commonplace: Marlo

Individual instead of the commonplace: "Marlo" will be custom designed in cooperation with the architect, and individually configured by our IT staff. It will be presented as a classic bathroom mirror version and as a modern round mirror with integrated illumination — two expressions of the same idea, each made for the property it serves rather than shipped as a standard product.

That is the discovery this platform offers hotels and restaurants: a mirror that is not a screen bolted onto hospitality, but a host in its own right — designed with the architect, configured for the property, and ready to welcome the next guest.

Key facts

  • The Smart Mirror is a platform for digital communication with guests across hotels and restaurants, acting as a digital personal butler in the mirror.
  • It is sensitive to movement and wakes when the guest enters the suite, starting with a welcome message.
  • It presents hotel specials, happy hour, opening hours and culinary details; suggests spa treatments, excursions and local events; and can book sightseeing packages.
  • Integrated voice control delegates lights, roller blinds, TV, music and more — even from the bed.
  • "Marlo" is custom designed in cooperation with the architect and individually configured by IT staff, in a classic bathroom mirror version and a modern round mirror version with integrated illumination.
  • From Oolaa (Viewdex Limited): Hong Kong company, own factory in Shenzhen, 31,000+ installations across Hong Kong and Macau.

Frequently asked questions

What is the smart mirror for hotels?

It is a platform for digital communication with guests in all areas of hotels and restaurants — beginning with a welcome message from a digital personal butler in the interactive mirror.

How does it greet guests?

The mirror is sensitive to movement, so the smart host wakes up when the guest enters the suite and starts the welcome automatically.

What can guests do with it?

They can see hotel specials, happy hour and opening hours, discover the day's culinary delights, get spa and excursion suggestions, book sightseeing packages, and control the room — lights, roller blinds, TV and music — by voice.

What is Marlo?

Marlo is the custom-designed version of the mirror: designed in cooperation with the architect, individually configured by IT staff, and offered as a classic bathroom mirror or a modern round mirror with integrated illumination.

Planning a residential, hotel, or commercial project in Hong Kong? Talk to the team behind 31,000+ installations.

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